Brief

Scale Paid Social and Programmatic activity after underperformance from previous in-house management.

Approach

Enhanced standard casino gamepack assets using generative AI creative to introduce more distinctive visuals and improve feed performance.

Aligned messaging with Colombia-specific betting behaviour, including stronger emphasis on national team fixtures and local football leagues.

Developed sportsbook match-up creatives and casino promotional formats designed for Paid Social and Programmatic placements.

Restructured creative production to support higher testing volume and faster campaign iteration.

Impact

• Paid Social repositioned as a core acquisition channel

• Casino and sportsbook creative refreshed with more distinctive visual styles

• Improved creative testing velocity across campaign formats

• Scalable creative framework supporting ongoing campaign deployment