Brief

Produce scalable programmatic display creative supporting sportsbook acquisition across multiple US states while maintaining speed, consistency and compliance.

Approach

Developed modular display templates capable of producing high volumes of static and animated banner formats.

Created state-specific creative aligned to local market launches and regulatory requirements.

Delivered large volumes of flat display assets and simple animated GIF formats optimised for programmatic placements.

Impact

• High-volume display creative produced across multiple US states

• Scalable template system supporting rapid campaign deployment

• Sport and state-specific campaign variations delivered at speed

• Consistent creative production supporting ongoing acquisition activity