Stake
Stake is a global sports and casino operator active across multiple international markets. High-volume creative development was delivered across Sports and Casino campaigns.
Video built for performance.
From AI-generated assets to ambassador-led campaigns, these examples show how creative is structured to compete in regulated and saturated markets.
Brief
Develop full campaign creative from limited input while maintaining speed, clarity and localisation.
Approach
Built a fast-turnaround creative framework using brand guidelines and live promotional offers as the foundation.
Delivered more than 160 sports and casino assets localised across five geographies.
Campaigns leveraged celebrities, combat sports athletes, footballers, and major sporting events to align promotions with cultural moments and increase campaign relevance across markets.
Introduced AI video models to generate unique visual assets, creating differentiation in a market where competitors rely heavily on repeated gameplay footage.
Maintained efficient approval workflows and creative-level reporting aligned to ROI, CPFTD and NGR.
Impact
More than 160 assets delivered
Creative localised across five geographies
Rapid production and deployment achieved