DraftKings
DraftKings is one of the largest iGaming operators in the United States. Creative strategy and Paid Social production were directed across five regulated states to support scalable acquisition.
Videos built for paid social acquisition.
Creative combines influencer-led formats, UGC-style content, casino gameplay and product feature demonstrations, structured to drive installs and first-time deposits across regulated US markets.
Brief
Scale Paid Social acquisition across five regulated US iGaming states while improving acquisition efficiency and long-term player value.
Approach
Built Paid Social creative around DraftKings’ brand ambassador and influencer network to strengthen recognition in competitive markets.
Produced influencer-led and UGC-style creative alongside casino gameplay and product demonstrations, designed to communicate product experience clearly in feed-based environments.
Established a structured test-and-learn framework to support scale in mature states while enabling launches in newly regulated territories.
Impact
Paid Social media spend scaled to $2M+ per month
Installs increased by 125% year on year
First-time deposits increased by 162% year on year
Cost per first-time deposit reduced by 24%
Net gaming revenue increased by 54%