HEAVY
Heavy is a sports-focused creative production initiative covering major US leagues. AI-assisted visual production was developed across NFL, NBA and MLB teams.
Brief
Produce large volumes of distinct team imagery while maintaining visual consistency and reducing production time.
Approach
Combined AI tools with custom generation pipelines to create unique visuals for every team.
Maintained consistent compositional style across outputs while reducing reliance on traditional CGI and manual production.
Impact
Full team coverage delivered across NFL, NBA and MLB
Production time significantly reduced compared to traditional methods